Sustainability lies at the heart of our mission here at Conscious Curations. We strive to make choices that prioritise the environment, while acknowledging that achieving true sustainability is complex, often surrounded by misunderstandings and under appreciation. In recognising this, we are committed to continually growing and improving our sustainability practices.

We choose Alémais as the only brand to hire, in part, because we recognise that Alémais works to promote sustainable values within the fashion and design industry, specifically its climate-responsible initiatives. Some of these include:

• Sustainable Fabrics: Alémais utilises responsibly sourced materials that are either naturally derived or recycled, ensuring a lower environmental impact.
• Digital Printing: Their use of 100% digital printing significantly minimizes water consumption compared to traditional fabric printing methods.
• Tree Planting: For every Alémais garment sold, a tree is planted through the Ecologi initiative, contributing to global reforestation efforts.

Our mission is to celebrate and share the enduring beauty of Alémais. In doing so, we commit to extending the life of each piece through care and preservation. By renting Alémais from Conscious Curations, you participate in reducing environmental impact through a series of small, impactful actions. Sharing Alémais means that our collection can be cared for by us and enjoyed by many. Some of our growing initiatives are:

• Circularity: We encourage protecting Alémais pieces and extending their life by mending and pre-love purchasing.
• Laundry Practises: We wash, steam, prepare, and dry clean our collection of Alémais using climate-responsible garment care practices.
• Postage: In our packaging choices, we prioritize sustainability by opting for biodegradable packing materials and continually searching for the most sustainably focused brands and practises.
• Tree Planting: We decided to join the Ecologi movement and continue the collective action to fund high-quality tree planting across the globe. Ecologi's forest program should grow for every Conscious Curations hire. Therefore, we have committed to planting one tree whenever a garment is worn or hired. In fact, Trippy Troppo Pant Set Size 14 has planted 12 trees through hiring!
• Education: We pledge to remain well-informed on environmental protection issues, particularly those relevant to the fashion industry. As our brand expands, we aim to cultivate a space where storytelling about climate journeys and sustainability in fashion can thrive, fostering ongoing dialogue and awareness within our community.

Our vision at Conscious Curations is to consistently grow within the realm of sustainability. We commit to being well-informed on sustainability topics, especially those focusing on the fashion industry. As this brand grows, we envision this to be a space where climate journey storytelling and sustainability are continually talked about.